Therefore, ensuring the quality services is the foremost strategy of the airline. Emirates hotels portfolio recorded revenue of AED 296 million (US$ 81 million), a decline of 49% over last year as the events business dried up and facilities had to shut temporarily due to the pandemic. All Rights Reserved. Currency fluctuations this year had no significant impact on airline revenue. At the end of 2020-21, Emirates SkyCargos total freighter fleetstood unchanged at 11Boeing 777Fs. In 2020-21, the Group collectively investedAED4.7 billion(US$1.3 billion) in new aircraft and facilities, the acquisition of companies, and the latest technologies to position the business for recovery and future growth. Trade protectionist policies of new U.S. administration, 1. Technological Environment AND Natural Environment. DUBAI, U.A.E., 12 November 2020: The Emirates Group today announced its half-year results for its 2020-21 financial year. They helped me with my custom research and delivered before time! Do you want us to design a market survey or write a market research report as per your specific requirements? Three type of people is the target audience of Emirates Airline business people, families, and transit passengers. Free resources to assist you with your university studies! Emirates and Dnata are independent entities, but under common management. With competition increasing, airlines are finding that offering the lowest fares is no longer enough. Thus, supplier power is significant. This reflects the impact of the suspension of scheduled passenger flights at both Dubai airports (DXB and DWC) in March 2020 as part of the UAEs pandemic containment measures. The awards help reinforce the firms brand image globally. The airline is also the 10th largest airline in the world in term of travels who travel every week from this airline. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Excluding the impact of COVID-19 related cancellation of bookings, revenue from Travel division declined by 89% to AED 294 million and the TTV dropped by 83% to AED 1.7 billion. Emirate Airline target audience includes people of: business people, families, and transit passengers. Customers have a high bargaining power because ticket costs vary depending on the travel option (budget or luxury option). The airline is also a member of various international airline alliances and industry associations, including the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO). In analyzing product positioning, needs and wants are commonly referred to as product attributes. In terms of acceptability, the three strategic choices can be considered appropriate for the firm, but their utilization would require sound stakeholder management to reduce political risks. Being a service provider the major aim of the airline is to provide comfortable journey to its customers. The aim is to identify the strategic choices of the firm that could improve its competitiveness in the industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The Emirates business model. For the first time in the Groups history, redundancies were implemented across all parts of the business. Its airport services brand, marhaba, opened an expanded and refurbished lounge at Dubai International airport, and expanded its international network with a new lounge in Manilas Ninoy Aquino International Airport. Auckland International Airport SWOT & PESTLE Analysis, Royal Jordanian Airlines SWOT & PESTLE Analysis, Yansab (Yanbu National Petrochemical Company) SWOT & PESTLE Analysis, Sharjah Islamic Bank SWOT & PESTLE Analysis, Emirates National Oil Company (ENOC) SWOT & PESTLE Analysis, 1. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. British Airways : Stakeholders Objectives Parsa Lohani, FHEA, MCIM (Chartered Marketer) 8.4K views12 slides. (2021, July 23). However, skill development and proper financial development are required to support implementation. Moreover it has the population advantage of almost 80 million people staying in Turkey compared to just over 9 million in UAE where Abu Dhabi based Etihad also competes with Emirates. The strategic decisions revolve around four main objectives. For Emirates, the main stakeholders include the government, customers, suppliers, services providers, prospective customers, the press, the public, and the community. It also worked with local organisations in Australia, Ireland, Italy and the UK to support communities in need. document.write(new Date().getFullYear()); This includes impairment charges of AED 766 million (USD 209 million) on goodwill and other intangible assets across all its divisions. Labour force, which comprises engineers and pilots, tends to be unionized. An evaluation of the strategies using the SAF model showed that the three options could contribute to the airlines growth. Moreover, another pricing strategy that Emirate airline is following is the premium pricing strategy (Emirates flight pricing & sales strategy, 2014). Therefore the demand for services provided by many airlines is increasing day by day as the population of UAE is increasing. Area / Region: UAE, and all six continent in the world. Emirates average fleet age remains at a youthful 7.3 years. According to 2007 report the airline is declared as the leading airline in term of revenue it generate, fleets (group of planes), and the passenger it carry, of Middle East. The company has diverse culture, as it has many subsidizers and more than 50 parent company. Totaloperating costs decreased by46% from last financial year. Therefore, the strategic options will not reduce the financial returns/profits of the airline. Some of the major contributor factor to this growing economy are the different sectors in the country i.e. oil and gas sector, tourisms sector, transportation industry, education sector, trade sector, foreign direct investment, as well as many other sectors(). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The airliner invested in 37 lounges in different destinations globally to provide dining services to passengers (Jammoul 2014). Analysis of Competitive Strategy and Position. Stakeholder Analysis (SA) is a methodology used to facilitate institutional and policy reform processes by accounting for and often incorporating the needs of those who have a 'stake' or an interest in the reforms under consideration. Different sub-types of passengers have been identified (Neufville & Odoni 2003; pp. . Emirates should continue improving its on-board facilities, e.g., entertainment and communication (Wi-Fi), and catering services to maintain its strong competitive position. The airline started its operations in 2003 and from that time till today the organization has shown exceptional growth in term of providing quality to the passengers who travel through this airline. In addition to the AED 14.5 billion financing that was raised for aircraft and general corporate purposes in 2020-21, Emirates has already received committed offers to finance two aircraft deliveries due in 2021-22 and continues to tap the financial market for further liquidity to provide a cushion for the potential impact of COVID-19 on the business cash flows in the near term. As of September 2021, Emirates Airlines served over 150 destinations in over 80 countries across six continents. Furthermore, the second that have to make clear is the need and wants of that targeted audience. Kotler, P & Keller, K 2011, Marketing Management, Prentice Hall, New York. In airline industry there is lot of competition. What is Stakeholder Analysis? Turkish Airlines based in Istanbul is also emerging as a formidable regional rival covering more than 280 destinations through its hub and spoke model. Our philosophy relating to international aviation policy and a move towards open skies can be summarised by a quote from the . The Groups cash balance was AED 19.8 billion (US$ 5.4 billion), down 23% from last year mainly due to weak demand caused by the various pandemic related business and travel restrictions across all of the Groups core business divisions and markets. Maximova (2019) opined that stakeholders' analysis can be regarded as a tool for generating ideas about actors or individuals to analyse and understand their intentions, behaviours, interests and relations; accessing the influence they bring on decision-making and . Moreover, it has also provide lot of opportunities for foreign investors. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. accessibility__clear-input__text, Group revenue of AED 35.6 billion (US$ 9.7 billion) impacted by worldwide travel restrictions and border closures during the entire financial year, Results impacted by one-time impairment charges of AED 1.5 billion on Groups non-financial assets, Ends year with solid cash balance of AED 19.8 billion (US$ 5.4 billion), Revenue declined by 66% to AED 30.9 billion (US$ 8.4 billion), due to the temporary suspension of passenger flights at its hub in March 2020 and ongoing global travel restrictions, Airline capacity reduced to 24.8 billion ATKMs, with aircraft fleet size reduced by 11 aircraft, Revenue declined by 62% to AED 5.5 billion (US$ 1.5 billion), reflecting the pandemic impact across all business divisions in the UAE and worldwide, Expands global footprint with the full acquisition of Destination Asia, and the opening of new catering and retail facilities, For the first time in the Groups history, redundancies were implemented across all parts of the business. No plagiarism, guaranteed! Working closely with aviation stakeholders to design and implement bio-safety measures, Emirates gradually restored its passenger network and hub connectivity from mid-June 2020 as the UAE re-opened for transit travellers and later for international arrivals. In recent years, the airline has received numerous awards for its in-flight entertainment system (ICE) and exceptional service. These shared values and beliefs have great impact on consumer behavior while making a purchase a certain product. From Dubai to Houston, Los Angeles, Sans Francisco, and Dallas company operate four of the world largest no stop commercial flight. With significantly reduced and constrained capacity deployment across most markets, Emirates total revenue for the financial year declined 66% to AED30.9 billion (US$8.4billion). In case you need the complete report please purchase using the buy options displayed. IBM will assist the airline in areas such as improving passenger support systems, encryption of airlines data in near real-time and effective communication between airlines systems. Are you looking for a report which is not covered on our website? The aim is to offer customers an efficient and enjoyable traveling experience. The top destinations for expansion include locations in South Asia through code-share agreements with other carriers such as Malaysia Airlines (Lovestock, Wirz & Keh 2002). The support from aviation lessors and financing partners during these challenging times reflects the financial communitys confidence in Emirates business model, and its mid to longer term prospects. dnata continued to lay the foundations for future growth with investments in 2020-21 amounting to AED 328 million (US$ 89 million). Looking for a flexible role? SWOT analysis is a strategic tool for the evaluation of a firms internal and external environments to determine its strategic position in the industry (Kotler & Keller 2011). Emergence of Strong Competitors in the region like Etihad, Turkish Airlines and Qatar Airways: Emergence of new airlines around the globe, has increased the competition for the airlines tremendously. The SWOT analysis for Emirates Airlines is given below: This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. Dubai World Expo 2020 to be a major business opportunity, 1. Moreover, the macro environment of the company is the political, social, economic and technological forces around the company that affect the micro economic forces. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. They offer various cabin classes, including Economy, Business, and First Class, each offering a distinct range of services and amenities. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. The domestic and international passenger share thus would be divided among all these airlines. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. Etihad Airline is another growing airline of UAE. Etihad Airways Overview Etihad Airways was incorporated in July 2003 as a national carrier. However, the Emirates Airline is growing on a faster pace than its competitors. Therefore, the airline is first choice of customer around the country and around the world. They also follow Informative Advertising: where they try to create brand awareness and knowledge of new products or new features of existing products. Segmentation, Targeting and Positioning (STP) Analysis Report.
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