Lets touch base is extremely unfunny. Follow the company & all employees on LinkedIn, Follow relevant hashtags & thought leaders on LinkedIn, Regularly check industry press and trade associations, Continue calling the company and speak to as many potential users/influencers as possible. While I wouldnt lead with a subject line like this, it can work wonders after 4-5 failed touchpoints, so long as you follow up properly in the emails body copy. The lessons email 3 steps to crafting a compelling touch base email. Touching base emails are the best way to keep in touch with people in a professional setting. How do you design the best sales compensation plan for your startup? To help your follow-up emails rise to the top, here are 16 follow-up email subject lines you can use to push past all the noise in the inbox and start more conversations. Sometimes your prospects and existing customers just need a reminder of what you can actually do for them. Keep it short. Why it works: Fear of missing out, or FOMO, is a very real phenomenon one that Urban Dictionary defines as, A state of mental or emotional strain caused by the fear of missing out. When writing a touching base email, try to give the person you email something they need. Were eager to work with Company XYZ on the new SuperGizmo and hope to hear back from you soon.Best,Graham. Do you ever feel like sending a thank you email is a superfluous task? Something went wrong while submitting the form. This type of email makes it immediately clear what youre offering and why your prospect should respond. 4. Innovate and scale faster with less crm busy work. The best email subject lines stop you in your tracks as you skim through your inbox. Neglect it, and your campaign suffers. Prospect: Asked you to reach out in December. The open-ended just touching base line is overdone, underwhelming, and easily forgettable. Many automation platforms, like Mailshake, connect directly with your CRM and many other tools through native and Zapier integrations. What is a touching base email? If you need more ideas, consider topics such as who's new, a project update, or news. 4) Be specific. 1. Last time we spoke, your contract with [your competitor] was due to end in three months. News, stories and latest thinking on sales, marketing and more. It is better to send out 2 or 3 emails than it is to send out 50 emails that are all the same. Well re-consider in December when things are under review. December gets close, and you want to give them a friendly reminder. As youre reading, watch for tips and tricks about how. To truly deliver on a subject line like that, though, youve got to follow through in the rest of the message. If you could wave a magic wand and solve your biggest problem what would it solve? They gave permission to circle back later, 5. An honest approach to starting a conversation, You made a connection and want to stay on their radar, They gave permission to circle back later, Adding a touch of urgency and specificity, Youve followed up several times with no success, When being nice and inquisitive got you nowhere, An honest approach to starting a conversation, 16 Follow-Up Email Subject Lines to Steal for Your Next Campaign. The trouble is that touching base is an overly-used piece of business jargon. The Ideal Touch-base email subject examples:If you want to remind yourself of the ideal, consider writing an email subject like this: "Looking forward to a fun night tomorrow." couldnt resist sharing this article/video/etc. These nine ideas will help you take a different tack than the sales and marketing people competing for your prospects' and customers' attention. Have you tried [local restaurant name] in [their city]?. Which is the first step in getting them to touch base with you. Pro tip: Save each of these phrases as separate Yesware templates with the same messaging in the body. Urgency is a quick win for any subject line, and this one does it gracefully without coming off as desperate. This helps the recipient to see the sincerity of your email. Then, usecatching up as asubject line to win more opens (and replies). Almost any of the ideas in this list can be phrased as a question, and this is a great way to get a response from your prospect. Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. Become a sales email master with this 6-day sales email boot camp. A great way to write a touching base email subject is to focus on the recipient. Youre proving that you arent just another face in the crowd. The prospect was too busy to engage and asked you to try again on Friday afternoon or In about 3 months. By touching base in two ways, you are showing your continued commitment, flexibility, and availability. Punctuation! After all, your subject is what recipients will see in their inbox first, so you want to make sure it grabs their attention and entices them to open your email. Let us know in the comments below! 4. One way to show that you genuinely understand the pain points and needs of your prospects is to reach out to them about emerging challenges in their industry. You dont have to be a stand-up comedian for this to work: This isnt an award-winning joke. A touching base email subject will also help you make a good first impression. What better way to demonstrate the value you can bring to prospects than to offer them personalized, actionable advice about how to achieve a goal or fix some problem in their business? Most experts think Americas favorite pastime inspired the phrase. But even getting through to your most engaged customers can be hard work given todays busy schedules and crowded inboxes. Reality #4: Just because youre trying to connect doesnt make them care. Propose a meeting If the purpose of your email is to set up a meeting with a colleague, consider including specifics about the event, such as the date, time and location. I just read your latest blog post about [topic]. Showing a more natural side of yourself can help create a better first impression one that doesnt come off as salesy, but rather genuinely earnest. Manage clients and deals from one central place. Theyre usually devoid of meaningful content and are largely skippable. What it means: 55 companies used the same subject line phrase over 54K times: can you chat. While sending 20 emails over a two-week span would be considered spam, theomni-channelapproach demonstrated with this subject line shows that youre seeking a genuine connection and are going to be respectfully persistent. Reality #6: Follow-up gets 16% more opens, 18% more replies than similar variations. If youre distant, an invite to a webinar or another online event will work too. You could also propose a meeting immediately following the webinar, or during a break at a conference, or whatever else works for you and your prospect. Example: Hello [customer]. As a follow-up email subject line, "Next steps" achieved a 70.5% open rate and a 49.6% reply rate, according to Yesware. This could be an article, a LinkedIn post, or even a Quora answer they recently wrote. Theyre all over the internet, and theyre always full of great ideas. But what exactly makes for a good subject line? You dont want to sound too general, but you dont want to come across as a stalker either. Instead of saying touch base, why not get straight to the point? Were always looking for ways to communicate more clearly. You write (adsbygoogle = window.adsbygoogle || []).push({}); Copyright 2023. The big problem with these emails is that they tend to lack value. This proactive measure lets them know that your company has their best interests at heart, and gives you a better insight into the specific issues facing the players in their market. Want to stand out from the dozens of competing emails? Whether or not you would know it, VoIP technology has been adopted across the board from Burger King to the White Small business, SMB communication, SMB productivity, Small business, SMB communication, SMB employee experience, Bring everyone and everything together on RingCentral. Industry experts predict a market valuation of over $93.2 billion by 2024. Example: Hey [prospect]. Coming up with a good subject line can be harder than it seems. Make sure youre top of mind by dropping a line to applaud their accomplishment and let them know youre paying attention. In this post, we'll look at what follows your cold emails or initial conversations when sending your "touching base" follow-up emails (yes, this impacts open rates and how many responses you get from potential clients) and nine ways to send a sales email that doesn't just say, "Let's touch base": So, before we go over what to say in your touch base emailswhen should your sales team send them? Instead, you can suggest a specific action that might get you a lot closer to hearing that all-important yes. Plus, it shows your dedication to their account. Try our Outlook add-on or Gmail Chrome extension for free, forever! If you told someone to contact you at a later date, this subject line reminds them that you've previously spoken with them. Reason to Reach out: There is a change in industry regulation. Share a funny story. Want to write a touching base email subject An effective email subject line is key to getting your message read. The Touching Base email subject line is a great way to make sure your emails are opened and read. Very few salespeople are this direct, so its a refreshing take on the selling through curiosity approach. But what if youre looking for something a little different? Heres an example in action: Remember, the key to making your follow-up email subject lines irresistible is to speak directly to the prospects needs, pain points, and desires. A lot of our clients have recently been experiencing [emerging challenge]. Don't! This should be a short email with something you think the prospect will find useful or interesting. You may decide to use a single technique or combine several approaches for a more dynamic, interesting message. Think about what they're going through. Would be good to get your teams feedback before Fridays meeting. Subject lines are important for touch base emails. Because everyone says that. Is there something wrong with "Let's Touch Base"? 1) Keep it short and simple. "Checking in" or "Touching base" are worthless. Instead, set up automated sequences that include follow-ups with a tool like Mailshake. They determine if the email will be opened or not. 75 Kneeland Street, Floor 15 Boston, MA 02111, Get notified when recipients read your emails, click on links, or view attachments, Track all templates and campaigns to find your winning subject lines, Save top-performing subject lines and emails as templates that live in your inbox.
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