Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. Seven-in-ten Facebook users and around six-in-ten Instagram and Snapchat users visit these sites at least once a day. For example, Filipinos spend a little over four hours a day . Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). TikTok has been downloaded over three billion times. Just one-in-ten Americans say social media sites have a mostly positive effect on the way things are going, and one-quarter say . Americans ages 18 to 29 stand out in that the most common digital way they get news is social media, with 42% saying they get news this way often versus 28% saying the same of either news websites or search engines. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. PEW RESEARCH CENTER Who uses each social media platform Usage of the major social media platforms varies by factors such as age, gender and educational attainment. By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Social media users in the United States 2019-2028, United States: social network penetration 2018-2027, Social network usage by brand in the U.S. 2022, Social media: global penetration rate 2023, by region, U.S. market share of leading social media websites 2023, Social media: active usage penetration in selected countries and territories 2023, Active social network penetration in selected countries and territories as of January 2023, Global social network penetration rate as of January 2023, by region, Social network users in selected countries in 2022 and 2027, Number of social network users in selected countries in 2022 and 2027 (in millions), Number of social media users in the United States from 2019 to 2028 (in millions), Social network user penetration in the United States from 2018 to 2027, Most used social media platforms by type in the U.S. 2022, Most used 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2021, Gen Z: selected social media platforms in the U.S. 2020-2025, Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions), Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021, Share of Gen Z users in the United States using Instagram, Snapchat, and TikTok weekly from 2019 to 2021, Average daily media use in the U.S. 2022, by medium, Average daily media use in the United States in 3rd quarter of 2022, by medium (in hours.minutes), Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Most common social media activities in the U.S. 2022, Most common social media activities in the U.S. in 2022, U.S. users daily engagement with leading social media platforms 2022, Average time spent per day on select social media platforms in the United States as of April 2022 (in minutes), 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monthly active users in North America 2010-2022, Facebook monthly active users (MAU) in the United States and Canada as of 4th quarter 2022 (in millions), U.S. Facebook users 2023, by age and gender, Share of Facebook users in the United States as of March 2023, by age group and gender, Facebook usage reach in the United States 2021, by gender, Percentage of U.S. adults who use Facebook as of February 2021, by gender, Facebook usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Facebook as of February 2021, by age group, Facebook usage reach in the United States 2021, by education, Percentage of U.S. adults who use Facebook as of February 2021, by educational background, Most viewed domains on Facebook news feed in the U.S. 2022, by audience, Most viewed domains on the Facebook news feed in the United States in 4th quarter 2022, by content viewers (in millions), Facebook news feed content views in the U.S. 2022, by source, Distribution of Facebook news feed content views in the United States in 4th quarter 2022, by source, U.S. adults who have a favorable impression of Facebook 2022, Share of adults in the United States who have a favorable impression of Facebook as of May 2022, Instagram users in the United States 2018-2027, Number of Instagram users in the United States from 2018 to 2027 (in millions), Distribution of Instagram users in the United States as of March 2023, by gender, Distribution of Instagram users in the United States as of March 2023, by age group, Instagram usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Instagram as of February 2021, by age group, Instagram usage reach in the United States 2021, by gender, Percentage of U.S. adults who use Instagram as of February 2021, by gender, Instagram monthly active user ratio in the U.S. 2021, by frequency, Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency, Rate of Instagram user activity in the U.S. 2021, Share of active Instagram users in the United States as of January 2021, U.S. adults who have a favorable impression of Instagram 2022, Share of adults in the United States who have a favorable impression of Instagram as of May 2022, TikTok: number of users in the United States 20219-2025, Number of TikTok users in the United States from 2019 to 2025 (in millions), Annual TikTok user growth in the United States from 2019 to 2025, TikTok usage distribution in the U.S. 2022, by age, Distribution of monthly active TikTok users in the United States as of April 2022, by age group, Frequency of TikTok usage according to users in the United States as of September 2021, U.S. TikTok usage frequency 2021, by gender, Frequency of TikTok usage according to users in the United States as of September 2021, by gender, U.S. TikTok usage frequency 2021, by household income, Frequency of TikTok usage according to users in the United States as of September 2021, by household income, Rate of TikTok user activity in the U.S. 2021, Share of active TikTok users in the United States as of March 2021, U.S. adults who have a favorable opinion of TikTok 2021, Share of adults in the United States who have a favorable opinion of TikTok as of November 2021, Twitter users in the United States 2018-2027, Number of Twitter users in the United States from 2018 to 2027 (in millions), Number of LinkedIn users in the United States 2018-2027, Number of LinkedIn users in the United States from 2018 to 2027 (in millions), Pinterest users in the United States 2018-2027, Number of Pinterest users in the United States from 2018 to 2027 (in millions), Reddit users in the United States 2018-2027, Number of Reddit users in the United States from 2018 to 2027 (in millions), SnapChat users in the United States 2018-2027, Number of SnapChat users in the United States from 2018 to 2027 (in millions), Most well-known social networks in the United States 2022, Leading social networks ranked by brand awareness in the United States in 2022, Facebook brand profile in the United States 2022, Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Instagram brand profile in the United States 2022, Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, TikTok brand profile in the United States 2022, TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Twitter brand profile in the United States 2022, Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, LinkedIn brand profile in the United States 2022, LinkedIn brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Pinterest brand profile in the United States 2022, Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Reddit brand profile in the United States 2022, Reddit brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Snapchat brand profile in the United States 2022, Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Ad spending per internet user of social media advertising in the U.S. 2018-2027, Ad spending per internet user of the social media advertising market in the United States from 2018 to 2027 (in U.S. dollars), Revenue growth of social media advertising in the U.S. 2018-2027, Revenue growth of social media advertising in the United States from 2018 to 2027, Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device, Social media advertising spending growth in the United States from 2018 to 2026, by device, Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device, Social media advertising average spending per internet user in the United States from 2017 to 2026, by device (in U.S. dollars), Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device, Social media advertising spending in the United States from 2017 to 2026, by device (in billion U.S. dollars), Revenue of the social media advertising industry in the U.S. 2018-2027, Revenue of the social media advertising market in the United States from 2018 to 2027 (in billion U.S. dollars), U.S. internet users who think social media is good or bad for society 2022, Share of internet users in the United States who think social media is a good or bad thing for society as of December 2022, U.S. adults supporting verification to create social media profile 2022, by age group, Share of adults in the United States who support identity verification to create a social media profile as of January 2022, by age group, U.S. adults supporting ID verification to create social media profile 2022, by gender, Share of adults in the United States who support identity verification to create a social media profile as of January 2022, by gender, U.S. adults on the metaverse replacing social media 2021, Share of adults in the United States who think that the metaverse could totally replace social media as of December 2021, U.S. Gen Z opinion of social media appearance 2021, Generation Z in the United States opinion of curated social media appearance as of September 2021. The year was marked by the polarized groups in the US election race and the racial justice movement posts. Only 3% of users post more than once a week, however, users are more active in applying for jobs. Businesses are paying attention, too;62% of businessesused YouTubefor content marketing, advertising or some mix of both. As of February 2021, 72% of American adults were on social media. Clicking on the following button will update the content below. WhatsApp - 2.00 billion. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. As it stands, that equates to about 57.5% of the current world population. YouTube is a powerhouse for social media marketers and content creators. Hispanics are of any race. Some lawmakers in the U.S. have argued that the platform is too powerful and should be broken up, and in late 2020 the federal government and 46 states (as well as the District of Columbia and Guam) sued the . The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). Clicking on the following button will update the content below. Both college graduates and those with some college are roughly equal at about 77%, while 64% of those with a high school education (or less) use social media. %PDF-1.7 Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. All social networks report growth data on the number of monthly active users or MAUs rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. Follow these links for more in-depth analysis of the impact of social media on American life. Paid social media adscontinue tomake upimportant segments of the overall marketing plan for many brands. stream Updated: January 9, 2023. Your email address will not be published. On average, Facebook users spend about 34 minutes per user session. If the average person spends 2 hours on social media every day, this means that the world spends more than 10 billion hours using online platforms each day. Theres much less variation between users at various income levels, with users at each of four levels hovering between 65% to 78%: Likewise, theres not much difference between users with varying educational backgrounds. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. (Identity) 61% use social to communicate with family, friends and acquaintances. (Adobe) Overall,83% of B2B marketersuse social media advertisingon one or more platforms. Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. The Future of Freelancing , 100 Motivational Quotes: The Power of Words in , 27+ Quotes About Change: Powerful Lessons to Re, Infographic Best Practices: Infographic Best Pr, Should Freelancers Charge Per Hour, Per Word, o, Faster Content Marketing: How to Speed Up Your , 69% of those making less than $30k per year. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. (Source: Pew Research) The most popular platforms are YouTube . In comparison, the time spent on networks by the average person in the US is 2 hours and 7 minutes, 18 minutes less than the global average. According to Keipos analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms equivalent to 9.6% of their total population. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. In regards to social media usage by device, 99% of people in the world access networks on a mobile device (tablet or phone). More than half of the world now uses social media (59%) 4.76 billion people around the world now use social media, 137 million new users have come online within the last 12 months The average daily time spent using social media is 2h 31m. To make the most of your social media marketing plans, first know your targeted audience. That number has increasedby approximately 500 million every year since 2019. It would be fascinating to break down the hours spent on each social media site so we could get a better idea of where people from each nation spend there time. All reports and blog posts related to social media. ( Statista) In a 2021 survey conducted by the HubSpot Blog, Facebook was ranked #1 in social media investment, highest quality leads, and ROI for paid ads. Social Media Users in the UAE. Creators who build active subscriber-based channels areearning substantially more revenuethan in years past. Then in 2021 Facebook had 2.89 billion users . The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. Summary. 5.07 billion people are using the internet. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). It has associations with depression, anxiety, and low self-esteem. Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. LinkedIn is a professional networking site and is the top social media platform for B2B social media marketing. Social media advertising CTRsfrom 2020 range from 0.22% for both Instagram and LinkedIn to 0.86% for Twitter and 1.11% for Facebook. Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. Facebook will have its lowest growth rate ever, Instagram's user base is getting older, and Twitter is coming down with a case of post-election malaise. As of April 2022, there are 5.48 billion unique mobile phone users in the world. He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . 5 0 obj Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. Its thesixth most downloaded appas of April 2021. ( Statista) 98.5% of Facebook users access the platform on mobile devices. Yet, these global statistics gloss over some significant differences from one country to another. We are happy to help. The vast majority of adults (90%) say the internet has been at least important to them . According to Statistas data from 2020, the most active country is the U.A.E., with 99% of its population using social media. Numbers, Facts and Trends Shaping Your World, Partisan differences in social media use show up for some platforms, but not Facebook. By contrast, Twitter users have the lowest percentage of daily users at 46%, weekly at 29% and less than weekly at 16%. The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media. The world's population is 7.99 billion. 43% use social to get breaking news. Get in touch with us. Key US Network Growth Statistics 2020-2021: Sources: Statista, Pew Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepios Analysis. About half of Snapchat and Instagram users are daily users of each site, while 54% of YouTube users visit the site every day. Sources: Pew Research, Data Reportal, Brandwatch, Social media platforms & Kepios Analysis. The average penetration rate globally is 49%. According to Business of Apps findings, there are over 2.2 million subreddits, 130,000 of which are considered active communities. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Almost90% of users access the site using a smartphone or other mobile device. In 2020, the total number for social media ad spending was $40.34 billion. Most other social media sites require users to be at least 13 years or older. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. endobj Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Social media refers to digital platforms that allow users to create and share content (e.g., text-based posts, photos and videos) and online profiles, and to interact with other users. As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. Clicking on the following button will update the content below. /Length1 97204 Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. 1615 L St. NW, Suite 800Washington, DC 20036USA This text provides general information. This text provides general information. Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . There are 3.6 billion active social media users, and that number is projected to increase to 4.41 billion by 2025.
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