statistic alerts) please log in with your personal account. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. EXOs latest hit Obsession, meanwhile, topped the list of the most mentioned K-pop songs on the platform. Rounding out the top 10 were Thailand, Brazil, Mexico, India, and Malaysia. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. 3. But as. Organising and navigating digital spaces are old hat for K-pop audiences nowadays. Empty seats are visible in the upper level at a campaign rally for Donald Trump in Tulsa on Saturday, after K-pop fans and TikTok users requested tickets to inflate expected numbers. However, according to Google Trends, American fans account for nearly 30% of global K-pop searches. Boy band BTS is the most popular group on the planet, bringing in billions to South Korea each year between No. This is consistent across both Instagram Followers and YouTube Views. Show sources information Who can buy more albums? You can find all of the codes I used in this project here. Without any further ado, please enjoy this article. Then you can access your favorite statistics via the star in the header. Theyve deployed similar skillstracking down tickets, rigging top-played music charts, connecting with like-minded devotees on social mediain support of their favorite bands and artists. The K-pop group, seen here posing during the iHeartRadio Jingle Ball concert at The Forum, in Inglewood, California, is the most-tweeted about K-pop group in 2021. K-pop trailblazers BTS turned out to be the most tweeted about K-pop artists globally, followed by NCT, Enhypen, EXO, and BLACKPINK rounding out the top five. The chorus, however, screams early One Direction. H.O.T. "Candy" is bubblegum pop at its brightest, cute music no doubt constructed in the model of American boy bands and J-pop. This list was determined by the number of unique authors writing about K-Pop on the social media platform in 2021, and what their country of residence is. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Top North and South American Cities for K-Pop. High-Five of Teenagers consider them formative to the trend of naming your group with an initialism for easy comprehension in the global marketplace) is largely credited as the first idol group in K-pop history, meaning that its members were brought together by a company in this case, Lee Soo-man, founder of SM Entertainment. And on Saturday, the group and its label Big Hit Entertainment revealed a $1 million donation to Black Lives Matter. Blackpink's Jennie, and her solo single "Solo," is the exemplar of a member "going solo," as she sings, without diverting too much from the integrity of the group. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Recently, they have been releasing short clips and teasers which. SM is a K-pop-producing powerhouse behind groups like TVXQ and the cyberpunk girl group Aespa. Ticket interference at Trump rallies. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). This could mean either that a majority of the new fans since 2020 are older, or it could mean that over the past two years, a large portion of the fandom became legal adults and aged into the 18-29 classification. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Updated 3:09 AM EST, Mon January 27, 2020 Link Copied! GeorgeBarrowe 2 yr. ago. Here's why. The ideal entry-level account for individual users. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. #17 Weeekly Weeekly Official Twitter Fans have been waiting for a long time and it looks like their debut is finally coming! The evolution of K-pop is defined by indistinct "generations" of the music, the parameters of which are frequently contested by fans and critics alike. Even during this COVID-19 pandemic when K-Pop concerts, global tours and fan appreciation events have been cancelled, we havent seen any drop in #KPopTwitter conversations, she said. Since 2010, Twitters K-pop community also grew exponentially with over 300 K-pop topics via artists names that users could follow on the micro-blogging platform. Curiously, South Korea trailed behind the Philippines again, taking the third spot, while Thailand and the United States ranked fourth and fifth. Hallyu, or the wave of Korean pop culture across the globe, has seen its number of fans worldwide exceed 100 million for the first time, the Korea Foundation said Thursday. While its easy to say K-pop fans whenever discussing the movement, its not a centralised, formal group - its individuals who happen to be K-pop fans activating and using their combined values to make something happen. Fans of BTS and other popular K-pop bands have helped push . K-pop fans produce photographic and videographic works ( H. K. Lee, 2019 ), paintings ( "These Talented K-Pop Fan Artists Bring Every Fan's Fantasy to Life," 2017 ), fan-fictions ( Lahkim, 2016 ), translations ( Kelley, 2017 ), music ( GOT7_GPjifantuan, 2019 ), dance performances ( Liew, 2013 ), and original creative merchandise. 96,458 votes. You've already seen quite a few over the years in subway stations, in the middle of a bustling city, and etc. "Popularity of South Korean Pop Music (K-pop) in Indonesia in 2019. Various kinds of merch can be found in the form of light sticks to an album. rollingstoneindia.com/art-korean-music-videos/, A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Tamar Herman is a music writer, K-pop correspondent for Billboard and the author of BTS: Blood, Sweat & Tears. When K-Pop artists want to reach a global audience, they go on Twitter to connect with their passionate fans who want to be the first to see and talk about whats happening, YeonJeong said. There are 240 respondents in this survey with 140 of them come from the US. BTS is the most mentioned K-pop act on Twitter during the said period, followed by NCT, Blackpink, EXO, and . Before that, EXO and the fandom managed to bag many records and titles. Powered and implemented by Interactive Data Managed Solutions. Finally, heres come the end of this writing. Not just one ad or a few around a city, but the whole whopping entire city. Rain, "Rainism" (2008)(This song is not currently available on streaming in the United States.). To use individual functions (e.g., mark statistics as favourites, set According to a survey published by the Korea Foundation in cooperation with 152 overseas missions on Thursday, the number of Korean Wave fans recorded 156.6 million as of December last year. Last but not least, Universal Music Group (UMG) and Big Hit will jointly launch a global project group in 2022.There Are 370 K-Pop Groups, And If You Can Name 30, You're A True Fan. K-pop is a genre of South Korean popular music. #28 PRECIOUS PRECIOUS Official Twitter In truth, the world of K-pop is expansive and exponentially evolving. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. It requires a great deal of logic and strategy.. Already have Rappler+? It's also one of BTS's most irresistible singles, a roller rink disco number punctuated with an almost house-like bass drum. For those Anglophone audiences learning about K-pop for the first time, this particular music discovery probably feels like missing the boat on a voyage you didn't know was taking off. The Best Outfits Worn By Blackpink's Jennie. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. K-pop idol music, meanwhile, took hold in the United States during the exact same era, and it was the opposite: a maximalist dreamland full of color, high concept-performances and videos, a plethora of performers and unrivaled choreography. (That is, K-pop idol music in the West, "K-pop" is frequently used synonymously with Korean idol music, pop with a high-production value and produced in a deliberate studio system, as it is in this piece.). Maria Sherman is a senior staff writer at Jezebel and the author of the book Larger Than Life: A History of Boy Bands from NKOTB to BTS. MONSTA X is one of the K-pop boy bands that released singles in Japan. . All rights reserved. Super Junior's "Mr. Let's get one thing straight: India is a lucrative market for K-pop and K-drama. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. r/kpopthoughts should be releasing their 2020 census soon. Twitter celebrates the 10 years of the K-pop community through the hashtag #KpopTwitter where it became the largest global conversations on the micro-blogging platform.. Published January 14, 2020 5:32pm . Meanwhile, all transgender respondents with a total of 4 people come from the US. She logged onto Shopee and added to her cart: two iPhones, one Samsung phone, and one Huawei phone. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Here's why South Korea's cultural wave is a creative force that only keeps growing. Any number of BTS songs would be appropriate to include here check out "No More Dream," the group's first single, to get a sense of their range. Between the years 2016 and 2017, the figures jumped up dramatically, from 542 ads to 1038 as well. Yes. 11 comments. She, just like her friend, had her private life closely examined by the general public and faced barrages of online criticism. Seo Taiji and Boys, "Nan Arayo (I Know)" (1992). You need at least a Starter Account to use this feature. In recent years, K-pop fanswho number in the tens of millions, if artists social media followings are any indicationhave organized to fund projects ranging from supporting LGBTQ+ youth centers in South Korea, to raising money to build wells in Cambodia, to soliciting financial support for major international nonprofits like Feed the Children. It is not a matter of if you can find a K-pop artist whose work you'll fall for, it's when. Hallyu also expanded its presence in Europe, Africa and the Middle East. Regardless of K-pop fans actual role in the turnout at Trumps rally, the massive community wields enormous online clout, and, increasingly, its directing it at progressive causes in the U.S. 2nd Generation ('00-'09) As K-pop's popularity grew outside of South Korea, so did the size of its groups. Can late-mover Korean firms outrun Chinese rivals in LFP battery market? ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. Campaign manager Brad Parscale said last Monday that over 1 million people had registered for tickets to the rally. Hallyu, or the wave of Korean pop culture across the globe, has seen its number of fans worldwide exceed 100 million for the first time, the Korea Foundation said Thursday. We saw an example of this when the fandom for BTS, the best-selling artists in South Korean history, who are known as ARMY, joined together to collectively raise $US1m for various Black Lives Matters-associated organisations to match BTS and its companys, Big Hit Entertainments, donation. There was some surprises like Loona's female count being so high, 70% is really high for girl group. #45 of 147. The teens of America have struck a savage blow against @realDonaldTrump, Steve Schmidt, a longtime Republican strategist who left the party in 2018, tweeted on Sunday. Please do not hesitate to contact me. You can check them out below. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. The fan base of Korean pop music, or K-pop, now seems fully enmeshed in U.S. politics. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? Please abide by Rappler's commenting guidelines. On June 3, when K-pop fans spotted anti-protest hashtags like #bluelivesmatter trending on Twitter, they again deployed fancams en masse, seeking to drown out the often racist posts associated with the hashtags. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Learn more about how Statista can support your business. There are no comments yet. Singer, actress, former member of girl group KARA and close friend of Sulli's, she had survived one suicide attempt just 6 months before her death. Additionally, a survey conducted by MTV in 2018 revealed that 37% of K-pop fans in the U. S. are of American nationality. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Statista. K-Pop stans want to stay connected with each other and have their voices heard on Twitter, whether they are cheering for their favorite artists new song or participating in movements like #BlackLivesMatter. A song by the K-pop group BTS, shown here performing during the 2019 Billboard Music Awards, is included in our starter kit. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Not all of the biggest K-pop artists become the biggest K-pop artists in the U.S., and such is the case for IU she is one of the most successful K-pop musicians in South Korea and "Good Day" is proof. K-pop fans claim they played a part in tricking. 7) when looking at Instagram Followers. They have had four Japanese singles certified gold by the Recording Industry Association of Japan since 2018. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. In late May, just as protests against police brutality spread across the country in the wake of George Floyds death in Minneapolis, the Dallas Police Department tweeted out a call for videos that showcased illegal acts occurring during Dallas protests. Update: They will be debuting on Nov. 30. However, Jihyo began a relationship with Kang Daniel after her group's ban ended. In Twitters list of countries tweeting most about K-pop, the Philippines came in second, following Indonesia. Phony ticket requests never factor into our thinking, he said. 17 year old straight male here. K-pop conversations around the world: Countries Tweeting the most about K-pop K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Minwoo allegedly died of cardiac arrest . There is huge diversity in this group, some of it good, and some of it bad. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. What do you want to do? The sound is hushed and pacifying, a response to the chaos of the world, the millennial's music equivalent to minimalistic interior design why belt when you could soothe? (2020). Most critics tend to agree that K-pop's origin story begins on April 11, 1992, when the trio Seo Taiji and Boys performed its soon-to-become a hit "Nan Arayo (I Know)" on South Korea's Munhwa Broadcasting Corporation. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. The rankings were based on 7.5 billion tweets about K-pop from July 1, 2020 to June 30, 2021. For those not in the know, fans of South Koreas pop music scene, aka K-pop, first went viral in recent days by engaging in a kind of vigilante activism, as fans across the world supported the Black Lives Matters movement. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. 2021 K-POP #KpopTwitter #Kpop@ENHYPEN_members @TXT_members @treasuremembers @aespa_official @ITZYofficial @IVE_twt @CRAVITY_twt @WEi__Member @official_ONEUS @CIX_twt pic.twitter.com/r6aeuRd7fP. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. For many South Korean youths, the track was their first exposure to hip-hop and New Jack Swing (never mind the popularity of both genres in boy band history) and a welcome alternative to traditional styles of music, including "trot," a form of Korean folk. By Dong Sun-hwa. Ultimately, the fans ability to organize rapidly may be rooted in their fandom itself. With singles as ferocious as the air horn-adorned stadium anthem "Kill This Love," it's easy to see why: the single marries military cadences with trap, emphasized with gargantuan synthesizers. The biggest girl group on the planet is Blackpink, a K-pop quartet without a full-length LP under its belt. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. These groups of fans have accumulated a lot of [organizing] experience while supporting their idols, Hong said. K-pops targeting of Trumps rally on Saturday rally was likely related to Trumps opposition to the George Floyd protests and the Black Lives Matter movement, causes the community has supported in recent weeks. . When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. None of her close friends were familiar with K-pop, but in June 2021, Haack found a Facebook group for BTS fans over 40 and made friends including with a woman from Germany. Many cultures are heteronormative, so heterosexuals typically don't bring up their sexuality . Which is why there are a few ads we've seen this year in 2020, that are some of the biggest ones ever. Korea overtaken by Taiwan in per capita GDP due to export slump, Korea-based cyclist releases first book, 'Unhinged in Ethiopia', Baemin riders to stage strike on Children's Day. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Viral hashtag domination. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Meanwhile, K-pop fans, alongside users of social media platform TikTok, were elated. 2NE1's "I Am The Best" is Euro-pop excellence an empowerment anthem for the club. Available: https://www.statista.com/statistics/956017/south-korea-kpop-popularity-in-indonesia/, Popularity of South Korean pop music (K-pop) in Indonesia in 2019, Immediate access to statistics, forecasts & reports, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2022, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2022, Monthly spending on K-pop worldwide 2022, by country, Monthly time spent on K-pop worldwide 2022, by country, Popular online music services for K-pop worldwide 2022, Reasons for K-pop popularity in the UK 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Leading songs on the download chart South Korea 2017, Leading songs on the streaming chart South Korea 2017, JYP Entertainment profit before tax worldwide 2014-2021, HYBE operating profit worldwide 2016-2021, HYBE sales revenue worldwide 2021, by region, Find your information in our database containing over 20,000 reports. Before there was BTS, there was BIGBANG, the break-dancing boy band slated to take over the West. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. The latest generation of K-pop superstars are no longer bound by bordersthey can debut or train outside of South Korea and become just as, or even more successful in the West than they are back home. Im dead serious when I say this. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Well, it may perhaps be the biggest gift that any fandom has gifted to any idol before. How many do you think there were back in those days? That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. On the other hand, there's no significant difference between those who listen to K-pop for 2-4 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). K-pop performers run the spectrum from girl groups and boy bands to soloists and rappers. In, Korean Foundation for International Cultural Exchange. FORTUNE may receive compensation for some links to products and services on this website.
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